Whether you call it a time-saver or a time-suck, Facebook has surpassed the almighty Google as the most trafficked website in the U.S. -- and the second most popular site in the world. Whatever you happen to think of it, if you’re not living in a cave in northern Pakistan (and maybe even if you are), you’re probably using it in some manner. Need someone’s contact info? Check. Birthday minders? Ditto. Photos and videos to share? Done and done. Random thoughts to send into the ether? Well, you know the drill.

But as quickly as Facebook has become an integral part of the way we communicate with friends (and “friends”), it has also raised concerns. How much sharing is too much sharing? What do Facebook and its marketing partners really know about you? And what are they doing with all of that juicy data? Men’s Life Today reached out to David Kirkpatrick, author of The Facebook Effect: The Inside Story of the Company That Is Connecting the World, for tips on getting the best out of Facebook while avoiding its potential dark side.

Don’t Be Daft
For starters, says Kirkpatrick, if there’s something with the potential to embarrass, don’t post it. Despite how secure you believe your privacy settings to be, modern society is littered with Internet roadkill, like jobs lost, scholarships rescinded and relationships shattered simply because a user didn’t think twice before posting. “This is a shockingly common-sense rule that many people disregard,” says Kirkpatrick. But don’t go too far in the opposite direction, he advises. “If you never post anything of interest, you’re less likely to have anything of interest come back to you.”

Friendly Fire
If your standards for accepting friends have been, shall we say, less than discerning, Kirkpatrick suggests it could be time to do some pruning. “One of the classic errors is to accept every friend request you receive,” he says. The problem with such loose standards? “You’re empowering these individuals over your information.”

It may also be time to shed people you do know, but who don’t reflect your sensibility or values (see “jobs lost,” above). “If you’re beginning to question their judgment, hide them from your news feed or unfriend them entirely.” If we were to discard all but those whom we consider true-blue buddies, says Kirkpatrick, many of us would wind up eliminating three-quarters of our so-called friends.

App Happy
Here’s a little heads-up: Third-party apps gain access to your personal information when you install them. (And yes, “Mafia Wars” and “Farmville” fans, that includes you.) So be picky. “Something that looks cool, but which I’ve never heard of and that only a couple of my friends are using? I’m not going to adopt it,” Kirkpatrick says flatly. If you already have an app installed but haven’t used it in a while, delete it. Why? Because even if you’re not doing anything with it, chances are its developers are still doing something with your data.

Fortunately, right before you install any app, Facebook will remind you that you’re about to hand over access to your info. The choice to “allow” is up to you. Pretty simple.

Privacy Protection
Although he concedes that navigating Facebook’s privacy settings can be like trying to solve a Chinese puzzle, Kirkpatrick says an investment of 45 minutes should be enough to establish settings you’re comfortable with. For advice on how to get started, he recommends the site AllFacebook.com. (Search for “privacy settings.”)

To be on the safe side, a good across-the-board option is “friends only.” If you have a burning desire to make your life an open book for exes, frenemies and strangers, go ahead and use “everyone.” If you’re particularly guarded about your information, there’s a custom setting called “only me” -- though if you choose this option, you might just want to delete your Facebook account altogether and go back to calling your friends on a landline. Tedious, yes, but no privacy worries!

Target: You
And what about those ads in the margin that seem to know a little too much about you? They don’t concern Kirkpatrick terribly. If Facebook is doing its job and serving ads that jibe with your interests, you might welcome seeing some of them. And if you don’t, “they’re easy to disregard,” Kirkpatrick points out, explaining that one of Facebook founder Mark Zuckerberg’s core tenets is that advertising should not disrupt the user experience.

Despite articles like this one, Kirkpatrick knows that many of you will continue to throw caution to the wind. “Facebook is loosening inhibitions about self-display,” he acknowledges, “and we’re becoming a more transparent people.” That’s not necessarily a bad thing, he adds, but if you’re going to share, just be sure you do it wisely -- or be ready for your loony-tunes ex, nosy co-worker and the rest of the world to know your business.

Got the latest music phone? That’s so 1998. If you’re keeping up with the ever-increasing multimedia processing power of cell phones, yours should be streaming movies by now. But if you’re watching your favorite flicks on a tiny touch screen … sorry, dude, you’ve fallen behind again. The big trend in mobile phones now is size: screen size, that is. The perfect movie phone is still a work in progress, as you’ll see in our reviews, but here are our top five picks of the big-screen babies currently -- or soon to be -- on the market.

	LG Thrill 4G The 4.3-inch, 800-by-480-pixel screen on this one is a good start. But what makes the Thrill, well, thrilling, is that it provides 3-D visuals by overlaying a “parallax barrier” on the screen -- in other words, you don’t have to wear wonky donky glasses. In addition to exclusively integrating YouTube 3-D, the Thrill can capture high-def movies in 3-D, and the dual-core 1GHz processor means 3-D games don’t get choppy or laggy. There is a catch, though: The screen design needs your head to stay in its sweet spot for the 3-D effect to work. In other words, forget catching the latest Harry Potter on a jolty road trip. LG.com
	HTC TITAN HTC phones were already pretty hot before the TITAN came along. But with a 4.7-inch and 800- by 480-pixel screen, the aptly named TITAN takes the crown. It’s a bit of a lump in the pocket, sure, but nowhere near the oversized Dell Streak or Samsung Galaxy Tab. And on top of great visual real estate, it offers an 8MP camera, high-def video recording (at 720p) and the new Windows Mobile 7.5 OS, all backed by a speedy 1.5GHz chip. The downside? Windows Mobile is still lagging way behind Android and iOS for apps. For movies, though, this one’s a blockbuster. HTC.com
	Samsung Galaxy Tab Straddling the divide between the phone and the tablet is the Samsung Galaxy Tab. The 7.4-inch, 1024- by 600-pixel screen means there’s a huge and bright high-resolution display for Web surfing, movie watching and other multimedia munching. But don’t try making a call on it unless you’re going for laughs; it’s strictly for use with a hands-free headset or inline mic/earbuds. While it would be a tight squeeze to fit this device into your jeans pocket, it’s full of features, which include loads of movie codex support (including DivX and Xvid) and great n-level Wi-Fi as well as mobile data options. Samsung.com
	Samsung Galaxy S II With a 4.5-inch screen and 800 by 480 pixels, there’s not quite as much resolution on this one as there is on the iPhone 4 (see below), but the Galaxy S II has pretty much dominated sales of smartphones in Europe and the Far East. That’s because it hits the perfect balance of features (8MP camera, 1080p HD recording, 3G/4G and Wi-Fi, etc.) in a long-lasting, beautifully compact, well-designed Android package. It certainly isn’t the ultimate movie phone, if you must munch popcorn on the subway. But it’s probably the current frontrunner for the title of “ultimate do-it-all device.” Samsung.com
	Apple iPhone 4 The iPhone remains one of the best all-around smartphones in the business. Though its screen, at 3.5 inches, is not the largest, its bright, clear Retina display is the best on the market, boasting an 800:1 contrast ratio and a 960- by 640-pixel resolution. So it’s pretty damn great at playing movies. But it’s also great for all the other stuff too, because the iTunes Store remains the most stuffed for justifiably popular apps and games. Of course the wireless elephant in the room is the iPhone 5. While the launch has been long-rumored, current projections are that it’ll land its big hoofs sometime in October. Buy an iPhone 4 before then and you may be obsolete soon after. Apple.com

You’d rightly bristle at being called a nerd, but these days it’s practically chic to be labeled a geek. Take this quick quiz to see whether you can count yourself among the few, the proud who know their NVRAM from their H.264.

1) The first thing you do when you get up in the morning is:

a) Pull on your bathrobe and head outside to grab the newspaper.

b) Yank your smartphone from under your pillow and check your messages.

c) Wake up your iPad and surf to Engadget to see what you missed since your last visit, which was at 2:30 a.m.

d) Unclasp your sleep bracelet and launch an app to review how your slumber numbers stack up against the ones from the night before.

 

2) It’s the first weekend in months that you don’t have to go in to the office. You’re going to reward yourself with:

a) A romantic getaway weekend -- just you and your girlfriend at a B&B so remote it doesn’t get cell service.

b) A strenuous mountain hike that will let you put your new Magellan MobileMapper CX through its paces.

c) Back-to-back watching of “Battlestar Galactica” seasons three and four, streamed straight to the TV from your 4 TB hard drive.

d) Deep delving into the product links you grabbed by scanning QR codes up and down the aisles of this year’s C.E.S.

 

3) An abbreviation you use on a daily basis is:

a) AOL

b) ROFL

c) COD MW3

d) TRA (If you don’t know this one, you obviously don’t work for the U.S. DoD.)

 

4) The way you’re most likely to use the word “game” in a sentence:

a) “I can’t believe there’s no game meat on this menu.”

b) “Anyone game for a ride on my new jet ski?”

c) “I finally figured out an untraceable way to game the cable company!”

d) “Dude, Portal 2 is not just a game to me -- it’s my life.”

 

5) When it comes to cameras, your philosophy can best be described as:

a) “Let’s keep Kodak in business! Digital is for sissies.”

b) “Why should I buy a camera when I’ve already got one on my phone?”

c) “I don’t care what the experts say. I love me megaloads of megapixels.”

d) “My life before buying a light field camera is just one big blur.”

 

6) The TV personality with whom you most identify is:

a) The washboard-ab’d Mike “The Situation” Sorrentino of “Jersey Shore.”

b) Walden Schmidt, the Internet billionaire played by Ashton Kutcher on “Two and a Half Men.”

c) Stan Smith, the “American Dad” bodacious CIA operative.

d) Adam Savage, the bespectacled special-effects designer who co-hosts “MythBusters” as well as the new science- and engineering-themed game show “Unchained Reaction.”

 

7) If you could meet any historical figure, it would be:

a) Ned Ludd, the rebellious 18th century English youth whose name was adopted by that era’s Luddite movement.

b) Benjamin Franklin, founding father, author, diplomat and inventor.

c) Alan Turing, World War II–era scientist and creator of the Turing machine.

d) Watson, the annoyingly smart computer that won “Jeopardy!” last year.

 

8) You’re all ready for the Olympics this summer, thanks to:

a) Friends who’ve offered you their place just off Leicester Square -- and front-row tickets to the opening ceremonies, diving competition and decathlon.

b) The new flat-screen they’ve just put in at your fave neighborhood haunt, the Regal Beagle.

c) A satellite dish on your roof, which pulls in 880 high-definition sports channels -- providing there’s no reception interference from a heavy rainstorm.

d) Your 55-inch 3-D television and a box of active-shutter glasses. Soon, you and your two best buds -- whom you met while working at the Apple store’s Genius Bar -- will be watching the London games in three friggin’ dimensions.

9) You deal with COVID by:

a) Checking your temperature 5 times per day with the Thermomedics Infrared Thermometer

b) Text you friends and urge them to get their vaccines

c) Go to the store and stock up on facemasks

d) Make sure you have plenty of antiviral wipes

 

SCORING
Calculate your answers according to the values assigned to each:

a = 1 point

b = 2 points

c = 3 points

d = 4 points

If you scored a total of …
 

8 to 12:

Are you serious? Not even a pocket protector and a ham radio kit could turn you geek.

13 to 19:

You’ve got some tech tendencies, but you need to make some changes before you can geek out with the best of them.

20 to 26:

Way to go! You’re an up-and-coming geek. Very few people make it this far.

27 to 32:

Congratulations! You may not get all the ladies, but you are a true Jedi Master in the world of tech geeks.

 

You’re a job seeker who’s just crafted an e-mail you’re positive will get you an interview for your dream job. After attaching your killer resume you hit “send” and wait for a call from the hiring manager. And wait. And wait. Weeks later, you’re shocked to learn the position has gone to someone else. You never even got in the door.

If this has happened to you, chances are good that a computer program -- not a human being -- eliminated you from consideration. In an age in which there are far more job seekers than jobs, an increasing number of businesses are relying on software to weed out applicants. “The vast majority of companies with 50 or more employees are using this software,” says Chandlee Bryan, a certified professional resume writer based in New York. So how do you ensure you don’t fall victim to a thumbs-down from a machine? You’ve got to give the machine what it wants: keywords.

Deborah Bell, a certified career counselor based in Santa Rosa, Calif., recalls the time when, as an experiment, she answered an ad with nothing but a long series of words lifted straight from the job description. “I got an e-mail back saying that I matched the job description and that someone would be calling me shortly to set up an interview.” The call never actually came -- apparently, humans are still good for something -- but the fact that her application made it as far as it did underscores how important keywords are for getting noticed.

What’s the Word?
To determine your keywords, Michele Dagle, a certified Los Angeles-based professional resume writer, suggests crafting the text by cribbing from several job listings similar to the position you’re seeking. “Other excellent sources of these terms are industry websites, blogs and e-newsletters,” she says.

Once you’ve collected a batch of ads, you can quickly suss out the most important words by pasting all the text you’ve collected into the website TagCrowd.com, says Bryan (who also co-authored The Twitter Job Search Guide). In the resulting tag cloud, look out for the words that literally loom largest (the size directly correlates to frequency). Those are the terms you definitely want to use in your resume.

Bobbing and Weaving
So what’s the best way to work those words into your resume? Not by sneaking them in, Bryan counsels, explaining she has heard of candidates who “hide” keywords in their resumes by changing the words from black to white so they don’t appear on-screen or in print. This subliminal scheme goes awry, however, when the resume is scanned and converted to plain text. Suddenly, those stowaway keywords go from invisible to visible, and a recruiter will easily be able to read between the lines, so to speak. “If you don’t have the skills, don’t use those keywords,” says Dagle. You might get an interview, but you will be eliminated once it becomes apparent you don’t have the skill set you said you did.

Your goal is to get the important keywords into both your executive summary and body of the resume. Use the terms in your bullet points to convey your experience and, where possible, associate them with specific accomplishments you made at each job.

It’s not necessary to include every keyword, says Bryan. “As long as you’ve got 60 to 75 percent of what they’re looking for, you should most certainly apply.”

Format Wars
And when you’re finally ready to transmit your qualifications, make sure to follow the submission instructions. For example, don’t send a PDF if the ad calls for a Microsoft Word file. And be careful with non-text characters such as bullet points, which can show up differently depending on the computer. Last but not least, do not title your attachment “resume.doc” -- be certain your last name is in the document name. In this market, if you give a company the opportunity to disregard or forget your application, it most likely will.