2010 Special Report: The State of Careers

Stocks have rallied (somewhat) and the recession’s “over.” Yet unemployment still worsens. Here’s this year’s playbook for tackling your career goal -- and coming out on top.



Bye-bye, Aughts -- don't let the door hit you in the ’00s on your way out.

True, there were all those years of economic euphoria. Only thing is -- like that classic sitcom Seinfeld -- they were based on nothing. As a result, the United States is stumbling into the Tweens with a full-on nasty hangover known as high unemployment.

Still, there’s no need to let dismal job numbers deter you from pursuing your career goal -- whatever it may be. Whether you’re entering the new decade unemployed, underemployed or unhappily employed, you’ll need to tailor your game plan to succeed in the new year’s uncertain economic climate. Here’s how.  

Goal: Land Your First Job

Plan of Action:

Stay focused.  If you’re just entering the work force for the first time or are without a job due to forces beyond your control, target the field you want to be in -- with laser precision -- to make the hunting simpler (and your prospects brighter).

“By casting too wide a net, job seekers waste time applying to positions for which they are not perfectly suited,” says Sophie Beaurpere, director of communications for the online job-search aggregator Indeed. Instead, she recommends that would-be applicants make Web technology work for them, with methods such as Indeed’s Job Trends tool (which allows users to chart the growth/decline of various fields over time) and job opening e-mail alerts. “These means help seekers stay informed about the newest postings and also track changes in their target field,” she says.

And you’ll want to do that right now: January is a very popular time for job searches. “It’s always the highest traffic month of the year,” says Susan Joyce, editor and publisher of the Job-Hunt Web site. “It’s as if everyone has made a New Year’s resolution to find a new job, and as soon as most of the bowl games are over, they jump into the job market.”

The downside of a winter search: loads of competition. But Joyce says this traditionally dies down by April.

Goal: Ditch a Dying Industry

Plan of Action:

Maybe the hallway between you and that new corner office seems to get longer by the day. Maybe job security in your industry gets more precarious by the minute (you know who you are, newspaper reporters, bank tellers and Saab dealers!). Whatever the reason, when your vocation situation calls for you to go in a different direction, you’ll want to make a choice that will serve you for more than a few years. So, which careers are looking good in 2010 and beyond?

Roger Moncarz, the Division of Occupational Outlook branch chief in the Bureau of Labor Statistics’ Employment Projections Program, reveals that the occupations expected to enjoy the greatest growth percentage during the period from 2008 to 2018 are (in descending order):

• Biomedical engineers

• Network systems and data communications analysts

• Home health aides

• Personal and home care aides

• Financial examiners

Moncarz notes, though, that fastest growing doesn’t always mean careers with the most opportunity. For example, although the biomedical engineer sector is expected to increase at a rate of 72 percent, that adds up to only 28,000 jobs by 2018. So it’s important to look at gross growth, too. Using that metric, the profession most worth pursuing would be registered nursing: it’s projected that there will be 582,000 new positions added by 2018 (for a total of 3.2 million jobs).

Of course, there are many professions you’d best avoid if you want to have a job in 2018. Included on that list: sewing machine operators (shocker), telemarketers (woo-hoo!) and door-to-door salesmen (ditto!).

Goal: Leave Your Job

Plan of Action:

You’d love to unshackle yourself from your current desk and look for a nicer ball and chain elsewhere (perhaps one made of white gold). But you’re wondering if now -- considering the economy -- would be a good time.

Ask yourself these questions: Am I in a decent job? Does it feel relatively secure? Is my gut telling me that now would be a bad time to shake things up?

Then trust your gut … especially if it is telling you to be cautious.

According to Joyce, “There are more unemployed people per open job.” That also means the current economic climate isn’t especially conducive to pursuing a job in a new industry. Indeed, according to October 2009 data from the Bureau of Labor Statistics, there are 15,700,000 unemployed individuals actively seeking work, and only 2.5 million job openings. In other words: there are about six people per job opening. (And that’s not counting employed or underemployed workers who may also be looking for work.)

And if you’re actually considering going one step further -- leaving your entire career -- keep this in mind: “I don’t know many people who have switched careers during a recession,” says Joyce.

Goal: Captain Your Own Ship

Plan of Action:

While, as Joyce says, the economic downturn may not be the most fertile of environments to grow a new career, she notes, “I do know several people who have started businesses [during recessions].”

Hanging your shingle as a consultant, particularly if you can lure your former employer -- or your former employer’s competitor -- to become a client can be especially lucrative. Keep in mind, encourages Joyce, that “consulting gigs do sometimes turn into full-time jobs when the economy begins to recover.”

Of course, taking a job like that would go counter to the whole “captain your own ship” initiative. But then … it’s good to have options!

Goal: Plan Your Career Long-term

Plan of Action:

The short-term take-away is that opportunities do exist in our new economic reality. And how about after that?

The key is to plot where you’d like to be over the next decade and to examine how your skills fit those goals. From there, research the job outlook in that industry. Arming yourself with information is the best way to begin that process.

For a top-notch resource on career paths, check out the Bureau of Labor Statistics’ just-released Occupational Outlook Handbook (available online). You can also watch the experts weigh in on where job growth will be thanks to the multitude of downloadable videos shot at the White House’s December 2009 Forum on Jobs (check it out at Whitehouse Web site).

Rocket to the Top of Your Career

A star astronaut offers a flight plan for astronomical success in any job.



Leroy Chiao has literally reached the absolute heights of his profession: He’s one of the most accomplished and respected astronauts in NASA history.

During his stellar 15-year career, Leroy logged 229 days in space, flew three space shuttle missions and eventually earned the honor of commanding the International Space Station. He’s also one of only 166 people to walk in space -- a feat he accomplished six times -- and was one of the few Americans to ever pilot a Russian Soyuz spacecraft.

We figured if this guy managed to overcome staggering odds (there aren’t many spaceman openings on the job boards, you know) to succeed in one of the most elite professions on Earth and above it, he must know something about building a career. So we put on our jet packs to catch up with Leroy, asking him to share his flight plan for success. (That’s right: We have jet packs in the office. Don’t you?) Here are his inside tips to keep you soaring toward your goals.

Be Prepared
“This is important in any aspect of life. You need to be properly prepared mentally and/or physically for any task. Learn what’s expected of you and make sure you familiarize yourself with all the requirements of any challenge. You need to walk yourself through them mentally to discover any possible gaps. Proper preparation will bring proper execution. Like we say, ‘Train like you fly, and fly like you train.’

“We prepped endlessly when I was training to build the International Space Station. I would prepare in a water tank in my suit 10 hours for every hour I walked in space. With that level of preparation, everything becomes second nature. In reality, nothing goes as planned -- but preparation offers you options.

“Once, I was piloting the shuttle, and as we were about 1,000 meters from the space station, all the alarms went off. There was a failure in the auto [pilot] system. Our ship started speeding up instead of slowing down. But my training clicked in and we ran the emergency procedures I was taught. I took control and stopped the spacecraft only 50 meters from the station. If I hadn’t gone to manual, we could’ve hit the station and killed everybody.”

Never Lose Your Determination
“This is a quality you’ll need to achieve any goal. In my case, it started way before I became an astronaut. NASA looks for persistence. The typical applicant goes through several interviews and rejections before they qualify.

“I put through my first application when I was still in grad school ... and I was rejected. And while I was disappointed, I was determined to try again and make it. So I finished off my Ph.D. and put in another application ... and I was accepted. I wasn’t going to walk away from a challenge.

“Never let anyone deny you your dreams. Never let disappointment get you down. And keep your focus on your goals. But remember: You need to work hard enough to achieve them.”

Be Innovative
“At NASA, you receive very specific training, as in any job. But you need to be able to take that preparation and use it to respond to situations that you may not have expected. You need to be able to think on your feet and show your boss you can be innovative to find solutions.

“After a launch, something unexpected always happens: It’s how you deal with it that separates you from the pack.

“Once, when I was on one of my space walks and working on the space station, I was using a foot restraint that allowed me to use both hands to unfold a giant antenna. But there was a piece of equipment in my way that wouldn’t allow me to reach the antenna. I substituted a tether for the foot restraint. This gave me the flexibility to maneuver around the obstruction and do the work without being bound by the restraint. It was dangerous, but I was able to innovate because I knew the task so well. It saved the mission.”

Remember: No Task Is Too Small
“As a kid, I worked at McDonald’s, and even then there was a lot of detail. Even though I was just making burgers, I had to get the right number of burgers done and out on time. You’re still learning to be a part of a team.

“This would carry over into my training sessions as an astronaut candidate when we had to go through systems checks over and over. We checked every last detail endlessly to see what the failures might be and how to deal with them. It was so tedious! But in flights, you have to recognize those failures when they occur and how to troubleshoot them. It could save your own life -- and those of your crew.

“Whether it’s reading a boring book for homework or doing menial tasks at a job early in your career, the key is this: Do the best you can. This way, you’ll learn how to be successful.”

Smoke out Your Office Enemies Now!

Which co-workers can you trust and which are out to shut down your career? Use these methods to test the staff and find out who’s on your side.



Sometimes, the office can be as treacherous to navigate as the prison yard at San Quentin. You may not wind up with a shank in your side, but there’s a better-than-even chance somebody wants to stab you in the back and use your stinkin’ carcass as a stepping stone for their own advancement.

Office predators are constantly looking for fresh prey to steal credit from, or dump on to cover their own crappy work or simply thin out the herd so they can stand out in a smaller crowd.

Face it, kids: It’s a jungle in there. And short of carrying an elephant gun in your computer case -- which we’re sure is illegal in at least two states -- we’ve got some strategic advice to help you identify office enemies.

Establish Attack Patterns
When you’re dropped in-country on your first day of the job, it’s always smart to start with a fact-finding mission. Figure out who’s armed and who’s dangerous by debriefing office veterans. There’s no use spraying ammo -- unless you know where to aim.

“When you join any company, there is real benefit to identifying the culture,” says Roy Cohen, a former placement counselor for Goldman Sachs and a career coach for the Five O’Clock Club, a professional counseling network. “Ask for full scouting reports about who you can rely on and who to be wary of. But do it in a way that makes it seem like you want to find the best method to work with everybody. You may get surface-y answers at first, but people tend to send signals about people that may indicate where you should place your trust.”

Don’t Play Your Cards Until They Play Theirs
You can ask for advice and talk to people to fit into the office environment, but never share secrets with your co-workers until you’re sure you can trust them. “It’s always best to do substantial research on your colleagues before you reveal too much about yourself,” says Cohen. “If you see them use information against other colleagues, you’ll know not to take them into your circle of trust.”

Make Allies in the Trenches
Sure, it helps to have the boss on your side, but you’ll find your most effective recon outside the executive offices. Secretaries, assistants, even the cleaning staff see how people really act -- and they know where their bodies are buried.

“It’s good to get to know everyone in the office environment,” says Cohen. “People below the management level often have a good perspective on everyone’s true behavior and habits. They’re exposed to people as they really are and can give you good insights into who to trust and who to look out for.”

If There’s Smoke … Let Your Co-workers Help You Find the Fire
Keep your ears open for any bad news that might surface about you. If somebody’s cooking up foul rumors, “ask your co-workers where they heard these rumors, then go to that person directly -- as quickly as possible,” says Holly Green, CEO and managing director of The Human Factor, a management consulting firm. Tell the cook you’d like to help him whip up a better batch with more accurate information.

Green points out that letting rumors run wild is like leaving a fire unattended. Put your enemy at ease by letting them know you’ve come armed with the best intentions. Green suggests saying something like, “I am assuming you had good intentions, but can you help me understand why you said XXX? In the future, if you have any questions about me or something I did, please let me know. I really want to work effectively with you, and that would help a lot.”

Stay Focused on Finger Pointers
Fingers are often loaded … and will eventually point at you! If there’s someone in the office who’s the Babe Ruth of the blame game, get on their team ASAP. “If you see someone deflecting responsibility from themselves by blaming other people, disable their digits by offering to help them solve the problem early in the game,” says Cohen. “Offer to assist them in finding a solution without engaging in a blame game. This will prove you’re task-oriented and someone they can rely on -- plus you’ll build political equity in the office.” Bottom line: You’ve just slipped into a finger-proof vest!

Make Sure You’re Really in the Crosshairs Before Firing Back
Hey, Mr. Sensitive, not everybody’s out to get you! If you think someone’s unnecessarily tearing up you or your work, make sure you’re not just freakin’ paranoid. “Before you do something that might label you a troublemaker in the office place, do a reality check with your colleagues,” says Cohen. “But don’t do it in a way that suggests you have a problem with this person. Ask [a colleague] if they have any recommendations about how you can best develop a successful working relationship with your tormentor (but don’t call them that -- try “co-worker” instead). You may learn that this is just their working style and not a personal vendetta.”

Be Your Alpha Best

Want to be your team’s alpha male? The leader out in the field? Just remember: The climb to the top all starts in your head.



Want to be the leader of the pack -- the guy everyone turns to, especially when the game’s on the line? The so-called “alpha male”? You won’t have to wear some kind of testosterone patch, and you certainly won’t have to take illegal performance-enhancing drugs. One thing you can do, though: Cultivate some alpha attitude.

That’s right, an important step to becoming an alpha male in competition is building the right kind of confidence, inner strength and attitude -- the kind of persona that makes you a leader, and your teammates your followers.

Before we go out onto that field, though, let’s back up into the locker room and ask the question: Exactly what is an alpha male?

According to Kate Ludeman, Ph.D., and Dr. Eddie Erlandson, authors of the 2006 book Alpha Male Syndrome, the alpha male is someone whose “courage, confidence, tireless energy and fighting spirit makes them natural leaders in competitive situations.”

The original concept of an alpha male had nothing to do with manliness -- or for that matter, man -- but rather, with the behavior of wolves. In packs, alpha wolves “attained their position by maturing and mating, just like humans,” says Dr. Dave Mech, a research biologist whose 1970 book, The Wolf: Ecology and Behavior of an Endangered Species, helped introduce the concept of the alpha male.

The modern, enlightened, “true” alpha, says James Villepigue -- co-author, with Rick Collins, of the new book Alpha Male Challenge: The 10-Week Plan to Burn Fat, Gain Muscle and Build True Alpha Attitude -- is “intelligent, thoughtful, emphatic, resilient, and someone who makes the most of his life, respects people.” But he’s also strong and in great shape, ready to lead by example. In competition, says sport psychologist Michael Sachs of Temple University, the true alpha’s “sense of self-worth is not based on kicking your [butt] but on being successful. He understands that beating his opponent down physically and mentally is not required in order to win.”

In their book, Villepigue and Collins -- both certified strength and conditioning coaches -- talk about what they call the four C’s of alpha-male behavior: confidence, courage, conscience and commitment. Here are some of their tips on how to develop those qualities and how they will help you in your sport:

Exercise … Confidence
Alphas are confident in their abilities -- confident enough to exude quiet strength. “Confidence is a muscle,” Villepigue says. “It can be exercised and developed.” You can practice by spending an hour a week each week, walking tall -- shoulders back, chin up, no slouching -- at the mall. Deliberately interact with merchants and those around you. Make eye contact. Speak clearly and with intent but maintain a respectful tone.

Field goal:
Practice this drill and see how it comes into play at gut-check time -- when you can look into the eyes of your teammate and exude game-winning confidence and poise.

Build up … Courage
To develop the courage to get what you deserve without being a bully or being bullied yourself, practice some straight talk: Find an interpersonal situation you’ve neglected for a while -- a problem with a co-worker, a spat with a family member, an unsettled argument with a friend. Sit down and ask yourself:

  • What is the other party’s specific behavior?
  • What effect is it having on you?
  • What is the solution or remedy you want?

Armed with this information, invite this person to sit down and discuss your differences. State the facts. State your feelings. State what you’d like to see happen. Be calm and direct. And feel good that you’ve handled a stressful situation like a real alpha.

Field goal:
Your opponent, a teammate, maybe even a coach, is in your face. What you learned from the “courage” drill will help you deal with that guy calmly and rationally -- instead of losing your cool and getting socked with a penalty, a technical foul or maybe even expulsion from the team.

Nurture Conscience
This, the authors say, “is what separates the true alpha male from selfish posers.” A conscience comes from empathy -- the ability to share in and understand another’s thoughts and feelings -- and you can help nurture that by simply learning to listen: Engage in a conversation with a person you wouldn’t normally speak to -- like someone you don’t much care for. Initiate the conversation (“So what do you think of…?”) but let them drive it. Pay attention, listen carefully and try to accept what they say without judgment. You don’t have to necessarily agree, but by listening and at least respecting the other guy’s point of view, you’re on your way to developing the alpha qualities of empathy and conscience.

Field goal: You want to throw a pass. Your teammate wants to run the ball. Instead of dismissing his idea, practicing this drill will help you become a better listener and understand his point of view. And who knows, running the ball in that situation might be the correct call. (After all, even alpha males aren’t right all the time!)

Make Commitments
How about this proposition? Make yourself an alpha bet that you can get in better shape. Villepigue says studies have shown that money -- even as little as $40 -- can be a motivator for getting fit. Stick with an exercise program (he offers a 10-week plan in his book) and at the end, use the money to buy yourself something you really like. Even more valuable, you’ll improve your strength and fitness -- and learn a great lesson about stick-to-it-iveness. (Oh, and if you don’t make the goal or can’t stick with the program -- donate the money to charity and try again).

Field goal:
Obviously, following through on a better training program will make you stronger and fitter for your sport. But your newfound commitment will show itself in other ways: in your commitment to practice, to your teammates and to improving every phase of your game.

All’s Fair in Love and Woo

Looking to win the affections of a fair lady? You’ll have to slay the competition first. Here, classic combat advice.



You’re at a party and you spot her: the girl of your dreams. But wait -- she’s apparently the girl of the dreams of at least five other guys there. (They’re the fellas surrounding her at the onion dip.) So how do you divide and conquer -- as in, slay them and get her alone so you can impress her big-time? Here’s classic advice on how to thin the herd and win the dame.

“Victory is reserved for those who are willing to pay its price.” -- Sun Tzu
Whether it’s offering to drive her and her friends across town, buying her a few expensive “girlie” drinks or missing the tug-of-war competition going on outside (because her wing woman is in the middle of an endless story), accept that success has a cost. Do the math: Anything that puts you in the black is a good “investment,” especially when your competitor gets crossed off the “Has Potential” list because he thinks his one-liners and pouty lips should be enough to keep her attention.

“It’s not the size of the dog in the fight; it’s the size of the fight in the dog.”-- Mark Twain
Stand your ground. In an attempt to thwart your advances, other men will insult, mock or at least render you unworthy to make themselves look better in the eyes of your beloved. Don't take the bait and become combative or defensive, even if your rival cites your unemployment status and living arrangements with your mommy. Keep quiet and calm, and he’ll look immature and eventually slink away in defeat. She may look like she’s just hanging out having a good time, but in her complex female brain, she’s seeing who’s more tenacious (you). Regardless of what size dog you are, it’s about how much heart you have. 

“No one is ever defeated until defeat has been accepted as a reality.” -- Bruce Lee
Never underestimate the possibility of a Hail Mary. Don’t assume you’ve lost -- ever. That she’s taking 20 minutes in the bathroom or is giggling over your competitor’s Barack Obama impression means nothing. Until the final seconds when the bell sounds -- or the party host gives you the end-of-night heave-ho -- you could be on the cusp of a huge upset and win by a nose.

“We exist in a universe which co-exists with a multitude of others in the same physical space. For certain brief periods of time, an area of their space overlaps an area of ours.” -- Spock, “The Tholian Web,” stardate 5693.2
Or in non-Vulcan words: play well with others. More than your shoes or choice of body spray, she’s seeing how you interact with people. Sure, her wish list is an oxymoronic inventory of co-existing polar opposites (“assertive but sweet,” “sensitive but masculine,” etc.), but she’s actually very alert to your including people, being polite and making sure others feel comfortable.

“Prepare yourself for the world, as the athletes used to do for their exercise; oil your mind and your manners to give them the necessary suppleness and flexibility; strength alone will not do.” -- Lord Chesterfield
Be flexible in your tactics. All the other contenders are one-upping each other by trying to make her laugh and are telling her, “Gee, your hair smells terrific” and “Whoa, you have great calves!” You’re the only one who makes sure her bag is by her side. Be creative and you’ll stand out.

If all else fails, and you need some inspiration, hum a line or two from “Love is a Battlefield”: “We are young, heartache to heartache we stand, no promises, no demands ….”